Colombia · Bilingual Appointment Setting

Bilingual appointment setting from Colombia. Spanish + English same SDR.

$13 to $19 per SDR hour all-in. Neutral Bogota Spanish. COT equals EST year-round. The wedge for US B2B SaaS selling into Hispanic markets and LatAm B2B prospecting programs. No second seat, no language router.

$13 to $19/hr CFG Colombia bilingual SDR $35 to $60/hr US bilingual SDR fully loaded ~$3,700 to $8,500/mo savings per bilingual SDR
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Why Colombia for bilingual appointment setting

Three reasons US B2B teams targeting Hispanic markets pick Colombia.

Spanish-language outbound cadence at the wage rate of a unilingual SDR. Neutral Bogota Spanish. Deepest bilingual SDR-grade bench in Latin America.

01

Spanish outbound at unilingual rates

A Colombia bilingual SDR runs Spanish-language outbound cadence to LatAm B2B prospects in the morning, English-language cadence to US B2B prospects at noon, and Spanish follow-up to US Hispanic-owned businesses in the afternoon. Same SDR. No second seat. Bilingual capability included at no premium.

02

Neutral Bogota Spanish for any LatAm market

Bogota Spanish is the most accent-neutral Latin American Spanish and is the broadcast standard for US Hispanic media and B2B sales. Colombia SDRs adapt vocabulary to Mexican Spanish (Texas, California), Caribbean Spanish (Miami, NY metro), Argentine Spanish, or Chilean Spanish on the fly. Underlying accent stays professional and neutral.

03

~5,500 bilingual SDR-grade VAs from a 600,000 bench

Colombia has roughly 600,000 BPO industry workers, the second-largest BPO market in Latin America after Brazil. Approximately 5,500 carry bilingual B2B SDR-grade experience strong enough to run outbound cadence, BANT/MEDDIC qualification, and calendar handoff in both languages at production volume. Deepest bilingual SDR bench available nearshore.

Compliance and TCPA enforcement

Habeas Data. Bilingual TCPA rubric. NDA-by-default.

Colombia adds country-specific data protection and bilingual TCPA enforcement on top of the standard CFG appointment setting stack.

  • TCPA quiet-hour enforcement by US state and ZIP: outbound dialer blocks dials outside the consumer call window automatically, in both English-cadence and Spanish-cadence programs.
  • Colombia Habeas Data Law (Ley 1581 de 2012): CFG operations follow one of the strongest personal-data frameworks in Latin America. Aligns directionally with EU GDPR.
  • NDA-by-default in both languages: every Colombia bilingual SDR signs a confidentiality agreement covering prospect lists, ICP intelligence, and scripts in both languages.
  • Bilingual data-handling rules: rules for English-only CRM fields, Spanish-only fields, and mixed-language records baked into the workflow document at kickoff.
  • AI QA on every outbound call in both languages: Spanish calls scored against a Spanish-aware rubric, not machine-translated to English first.
  • Email-deliverability hygiene: sender reputation monitored; bilingual cold-email cadence respects 50-100 sends per inbox per day with separate warmup pools for English and Spanish domains.

What a Colombia bilingual appointment setting program produces

Production benchmarks from prior CFG Colombia bilingual SDR engagements.

CFG underwrites these bands in the pilot SLA. Bilingual cadences add 1 to 2 days of ramp on top of standard SDR pilot for dual-language script tuning.

$13 to $19
Per SDR hour all-in
7 to 13
Qualified meetings per SDR per month
110 to 170
Outbound dials per SDR per day
60/40 mix
Typical English/Spanish split
7 to 9 days
Standard bilingual pilot ramp
100%
EST overlap year-round
86%
AI QA pass rate (dual-language)
17%
90-day attrition (lowest, CFG network)

Talent depth and recruiting cadence

5,500 bilingual SDR-grade VAs across Bogota, Medellin, and Barranquilla.

CFG draws Colombia bilingual SDRs primarily from Bogota and Medellin with overflow from Barranquilla and Cali. The 600,000-person BPO market yields approximately 5,500 candidates with bilingual B2B SDR experience at the B2 to C1 English fluency level CFG requires.

CFG runs weekly cohorts out of Bogota. The Colombia bilingual SDR screening adds a dual-language script-construction test (Outreach cadence in English plus Apollo prospect search workflow in Spanish), a Spanish-language voice screen, and a structured behavioral interview conducted in both languages. Bilingual SDRs route preferentially to engagements serving US Hispanic markets, LatAm B2B prospects, or Spain-based clients.

Related programs

Same operations stack, different vertical or country.

Other verticals in Colombia

Appointment setting in other countries

Every CFG Colombia bilingual appointment setting pilot ships connected to the CFG client portal: live call transcripts, AI QA on every English and Spanish dial, supervisor dashboards, and a 24-hour replacement coverage SLA.

Get a 24-hour quote on a Colombia bilingual appointment setting team.

$13 to $19 per SDR hour all-in. Spanish + English same SDR. COT equals EST year-round. 7 to 9 day bilingual pilot ramp. 7 to 13 qualified meetings per SDR per month.

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