For B2B SDR TEAMS
Scale your SDR motion without scaling your SDR payroll.
Nearshore SDRs in your time zone, on your CRM, running your sequences. Multichannel cadences (call + email + SMS) from one team. Half the cost of onshore.
SDR fully-loaded cost
Same as your AEs
Channel from one team
Why CFG
Built for the GTM motion you already run, not generic outbound.
Your stack, not ours
We work in Outreach, Salesloft, HubSpot, Apollo, Salesforce - whatever your AEs use. Same dialer, same CRM, same sequences. Reps are an extension of your team, not a black box.
Multichannel from one rep
Calls, emails, and compliant SMS run by the same rep on the same prospect. No vendor seam where consent or context gets dropped. Better conversion, cleaner attribution.
Quota-driven, transparent reporting
Daily activity, dispositions, conversion rates surfaced to your VP Sales. We hit a target or we explain why. Same SLA your onshore SDRs would carry.
Comparison
Generic BPO vs CFG for B2B SDR
- $8-12k/month loaded per onshore SDR
- 60-day ramp before first qualified meetings
- Single-channel reps (call OR email, rarely both)
- Vendor BPOs that rebuild your sequences in their own tools
- Reports that hide activity behind a quarterly slide
- $2.4-$3.8k/month loaded for a nearshore SDR
- Live 7 business days after kickoff, productive in 14
- Multichannel reps (call + email + SMS, one consent ledger)
- Reps work in YOUR Outreach/Salesloft/HubSpot
- Daily Slack reporting, weekly QBR with VP Sales
FAQ
Common questions from B2B revenue teams
How is this different from offshore SDR shops?
Time zone overlap (EST/CST not Manila), native English (Caribbean not South Asia), and multichannel from one rep (call + email + SMS rather than separate vendor stacks). The cost is roughly the same as quality offshore, but your AEs can pair-call with our SDRs in the same workday.
Do your reps work in our CRM and dialer?
Yes. We work in your Outreach, Salesloft, HubSpot, Apollo, or Salesforce instance. We do not run a parallel system. Your sequences, your dispositions, your reporting. We add SDR seats, not vendor abstraction.
How do you handle compliance for outbound (TCPA, CASL, GDPR)?
Outbound calling practices aligned with the TCPA, with DNC scrubbing and suppression list management. CASL- and GDPR-aligned practices for Canadian and EU email outreach (no EU email outreach without legitimate interest documentation), with the list and its consent staying yours. Every channel runs from a single consent ledger so a prospect's preference on one channel is honored across all three.
What does 'productive in 14 days' actually mean?
Day 1-7: hire, train on your stack, calibrate scripts, run 100 dial test. Day 7: live calls, monitored. Day 14: hitting 70%+ of activity quota and producing first qualified meetings. Day 30: at full quota. Onshore SDRs typically hit this benchmark at day 60-90.
How do you charge - hourly or per-meeting?
Per-rep, monthly. The SDR seat is $13-19 an hour, $2,080-$3,040 per SDR per month at 160 hours. The SDR program all-in, the seat plus a share of a sales manager, QA, ramp training and daily coaching, is about $2,580-$3,990 per SDR per month ($31,000-$48,000 a year), depending on seniority and channel mix. We do NOT charge per qualified meeting because that creates incentives to lower the qualification bar. Your VP Sales sets the quota; we hit it or get replaced.